The age of snacking is upon us. Over the last three decades, the internet has taken hold of every aspect of our lives. The rise of The Age of Information has fundamentally changed our day-to-day lives. This change has amplified some aspects of our life; one such element is our eating habits. 'The Age of Information' has brought forward 'The Age of Snacking'. With our lives now busier than ever, we have become more and more dependent on the 'on-the-go category', and in terms of food, it is doubly true. Nowadays, we snack with nearly every activity, be it work or play.
The snacks industry developed alongside the internet, which led to the rise of buying snacks online in India. Among these snacks' potato crackers, chips, aloo bhujia, and dry-fried peas have gained a lot of popularity. Especially fried green peas for their nutritional value. For us Indians, snacking has always been a part of our culture. Be it at the movies or home watching TV or over a board game or while hanging out… the possibilities are endless. To cater to our snacking passion, quite a few companies are competing in the market. Among them, PRAN has been standing out with its quality and variation.
PRAN introduced PRAN Potato Crackers, PRAN Aloo Bhujia, and PRAN Fried Peas under the PRAN Snacks line in India. The potato cracker has caused quite a stir in the market as it quickly gained some market share. With PRAN potato crackers' online sales increasing, other brands are looking at PRAN to learn from their strategies. PRAN potato crackers' ingredients being responsibly sourced and nutritious is yet another reason for its popularity.
The fried green peas snack has always been popular, thanks to its natural taste. The fried green peas' nutrition content also makes it a popular choice among those looking for a healthier snack option. PRAN Fried Peas has tapped into all these insights and created an excellent product that satisfies people's cravings.
PRAN Aloo Bhujia is a light and crispy snack that is often paired with tea or coffee. The spiciness of the snack excites the flavours found in our hot beverages. The premium ingredients that go into the snack give PRAN Aloo Bhujia such a unique taste that it alone should make PRAN a contender for the best snacks brands in India.